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CASE STUDY
Promo video for the world's fastest-growing online ride-hailing service - inDriver
Summary
Today, inDriver is the world's fastest-growing online ride-hailing service. The app has been downloaded over 145 million times, making it the world’s second most downloaded mobility app.
The Problem
Everyone's marketing consists of a variety of tools and videos that are part of it but sometimes such big and famous businesses need something unique and unusual, we decided to provide an animated explainer video that shows how easy inDriver is and how fast it works.
The Process
We started working on the video by brainstorming ideas according to the client's brand and description.
After discussion, we decided that frame-by-frame animation is the best solution in this case cause it will erase the boundaries created by software animation and we will be able to produce each screen as well as possible with awesome transitions.
The next step was to show an app which simplified and adapted to the style of the video.
And the other side of the app is the driver's account that where partners can apply requests for a drive.
At the end, we made sound design and for 100% it was an awesome experience for our team, we were happy to work on such a cool project, and check out the result on the top of this page!