Molipse is an IT agency that focused on website development, we get a request for an explainer video about the agency and its services to improve their marketing and passively work with their potential clients.

The main point was to make a video that will be able to speak with potential clients, in other words - passive sales, or prepare the agency’s website/social media visitors for a more detailed discussion with the Molipse manager.

As usual, after brainstorming and describing our ideas to the client we moved to the storyboard.

After the client’s approval, we proceed with a mood board to make some rules for the design process and we decided to create in a flat style combining character at the beginning of the video who visualized potential client and simple graphics.

When the viewer saw the problem because the website is important and a lot of people searching for a good team that will solve their problem. The next step was the solution to that problem, by showing Molipse agency logo animation as a solution and their services.

The next idea was our favorite to underline the quality and how a website will work if you’ll hire a Molipse agency for your project, we decided to show how a team building a rocket and launching it, which symbolized successful business growth.

Then some final edits and video is ready, check it out on the top of this page!