We got a request for explainer video from Atilla Widnel who was representing Navigate Commodities which is the world’s most affordable, investment banking-quality commodity market intelligence platform, delivering powerful business intelligence and analytics in the form of cutting-edge, sector-specific data visualizations.

Our partners were looking for a solution to make their company easier for understanding and reduce potential clients' time for learning more about the product. There were three main points, first to remove huge texts from the front page of a website, second to represent the product to website visitors in a fast and easy for understanding way and third one was to visualize their ideas.

We started working on the video by brainstorming ideas as usual and started working on scatches. The main idea that we decided to move was to create a conductor to help viewers during the video and keep their attention cause the approximate duration was 4 minutes.

When client approved script and storyboard we showed the style that will fit our video and will be most effective in this case. So first illustrations were completed in a few days and we started working on animation.

By the way, our arrow(conductor during the video) is a point that directs the viewers during the video and we were showing the client that it would be a part of Navigate commodities logo that he loved a lot.

A little more magic and we finished animation process, when client approved our work we were able to finalize the video by adding unique music that our beatmaker created and sound design.

So, check out the result at the top of the page!