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CASE STUDY
Explainer video for dental clinic - Respect Dental
Summary
Respect dental is a clinic of dentist services and implantation which is the biggest in west Ukraine and use only best working materials that possible for now, located in Ivano-Frankivs city.
The Problem
Ruslan Savchuk, founder of Respect Dental were contact as with idea to describe their services using explainer video. He was interested in video which will underline hight quality of their work and clients comfort that was in details which not everyone can notice. Video planned to use on website and on the screens inside the clinic.
The Process
After discussion with Ruslan we started working on storyboarding and collected some moodboard for clarifying our ideas to the client because colors and style where one of the main points that he underlined.
With approved storyboard we moved to make illustrations, to be honest the part with the fairies was the one that we loved most, we connected that fairies taking teeth that kids put under the pillow and dental services so we get fairies that work in Respect Dental Kids and they doesnt taking teeth but treat them.
Anyway, as a rule, an explainer video should start with the problem that the client's services can solve to help viewers see themself in the video and the first screen was about this. Cold water, teeth pain, and esthetic causes.
On the next screens, we caught the flow and showed how the Respect Dental team works, its benefits, and its services.
In the final steps, we spiced up the work with sound design and voice-over. Here we go, just check the result at the top of this page!