Anymagic got a request from Andrii Chernikov founder of platform Zero One for explainer video for his product Zero One educational platform. We were happy to get this message cause such type of business isnt usual for our services.

Client planned his pitch presentation and he were looking for more attractive way to describe his project to audience, speech only wasnt most effective way and he decided that explainer video will make his pitch more successful.

Having discussed the request our team decided to proceed with storyboarding.

Video for pitch should start from the project's presentational screen as early as it possible but also it was important to show the problems that Zero One solve so we decided to move in the opposite direction, showing the problem and then Logo animation which was glitch style according to its design.

Adding character to the video was important part of effectiveness of the video cause viewers are potential users and we gived them chans to see how they will use ZeroOne.

Also, it was a point to underline that a platform is a good tool for companies to organize educational processes and control the progress of their workers.

In finalizing the project we made sound design and some small edits that the client required. As a result - successful pitch and happy client, check the video at the top of this page!